Your Complete Guide to Levi's Black Friday Deals

Shopping the Levi’s Black Friday sale can feel like a major event, and for good reason. It’s often the best time of year to score a deal on their iconic denim and classic apparel. If you’re looking to prepare, this guide breaks down the familiar patterns and key trends of the sale based on previous years, giving you clear insights before you shop.

The Most Common Levi's Black Friday Deal

Year after year, Levi’s has demonstrated a consistent and generous approach to its Black Friday promotion. While the exact details can shift slightly, the core offer has become very predictable. Shoppers can almost always expect a sitewide discount that applies to nearly everything on the website and in stores.

Based on recent history, the most common deal is 40% off sitewide, plus free shipping and returns on all orders.

This straightforward, high-value offer is what makes the event so popular. It isn’t a confusing mix of doorbusters or limited-time offers on specific items. Instead, it’s a broad discount that lets you choose what you actually want, from classic 501 jeans to brand new seasonal arrivals. This pattern has held true for several years, making it a reliable expectation for shoppers.

Key Trends to Watch For During the Sale

Understanding the main discount is just the start. To make the most of the sale, it helps to know the specific trends that typically appear each year. These details can help you plan your timing and maximize your savings.

The “Indigo Friday” Branding

Levi’s often brands its Black Friday event as “Indigo Friday,” a clever nod to the color of their famous denim. The sale typically begins early in the week of Thanksgiving, sometimes starting as early as Monday or Tuesday. This gives shoppers plenty of time to browse and buy before the Black Friday rush. The promotion usually extends through the weekend and concludes at the end of Cyber Monday.

An Extra Discount on Sale Items

One of the best-kept secrets of the Levi’s Black Friday sale is the extra discount often applied to already-reduced items. In addition to the main 40% off sitewide offer, you can frequently find an additional 40% or even 50% off items in the “Sale” section. This is where the deepest discounts are found. If you’re looking for a true bargain on last season’s styles or less common fits, the sale section is the first place you should check once the promotion goes live.

Free Shipping with No Minimum

A major perk of the event is the inclusion of free shipping and returns with no minimum purchase requirement. This is a significant trend because it allows you to place smaller orders without worrying about extra costs. If you forget an item or decide you want something else later in the week, you can place another order without penalty. It also removes the risk of online shopping, since you can easily return items that don’t fit perfectly.

What Products Have the Best Deals?

The sitewide nature of the sale means that almost everything is included, but some items represent a particularly good value. This is the perfect time to invest in higher-priced staples that rarely go on deep discount during the rest of the year.

Iconic Jeans (501, 505, 511, Ribcage)

The number one reason most people shop this sale is for the jeans. This is your chance to get a significant discount on legendary fits. Whether you’re looking for the timeless Levi’s 501 Original Fit, the comfortable 505 Regular Fit, the modern 511 Slim Fit, or the popular women’s Ribcage Straight Ankle Jeans, they are all typically included in the 40% off promotion.

Trucker Jackets

Another high-value item to watch is the classic Levi’s Trucker Jacket. These jackets are built to last a lifetime and are rarely marked down this steeply. The Black Friday sale is the ideal opportunity to grab one in a classic blue wash, black, or even a cozy sherpa-lined version for winter.

Everyday Basics

Don’t overlook the basics. The sale is a great time to stock up on high-quality essentials like graphic tees, hoodies, sweatshirts, and belts. While these items have a lower price point, the 40% discount still provides substantial savings, especially when you’re buying multiple items.

Are There Any Exclusions?

While the sale is advertised as sitewide, there can be a few exceptions. Typically, limited-edition collaborations with other brands or designers may be excluded from the promotion. For example, a special Levi’s x Stüssy or Levi’s x New Balance collection would likely not be part of the sale. Always check the fine print on the website for a specific list of exclusions once the sale begins.

How to Prepare for the Levi's Black Friday Sale

A little preparation can go a long way in making your shopping experience smooth and successful.

1. Sign Up for the Levi’s Red Tab Program: This is Levi’s free loyalty program. Members often get early access to sales, exclusive offers, and always receive free shipping. Signing up ahead of time ensures you’ll be among the first to know when the deals officially drop.
2. Create a Wishlist: Spend some time on the Levi’s website before the sale starts. Add the items you’re interested in to your wishlist. When the sale goes live, you can move everything to your cart and check out quickly before popular sizes sell out.
3. Know Your Size and Fit: Denim sizing can be tricky. If you’re unsure about your size in a particular fit, visit a Levi’s store beforehand to try things on. You can also consult the detailed size charts and fit guides available on their website for each product.
4. Check Other Retailers: Levi’s is also sold at major department stores like Macy’s and Nordstrom, as well as online retailers like Amazon. These stores will have their own Black Friday deals, and it’s worth comparing prices. Sometimes they match the main Levi’s site or offer a unique promotion.

Frequently Asked Questions

What was the Levi’s Black Friday deal last year? Last year, Levi’s offered 40% off sitewide and an extra 50% off sale styles, along with free shipping and returns. This is a strong indicator of what to expect this year.

Is the sale available both online and in-store? Yes, the Black Friday promotions are typically available on the Levi’s website and in their physical retail locations. However, online shopping often provides a wider selection of sizes and styles.

Can I use other coupon codes during the Black Friday sale? Generally, Black Friday offers cannot be combined with other promotional codes. The sitewide discount is automatically applied and is usually the best deal available.